Established in South Africa in 1962, our Cross
Your Heart range was the first bra to be
launched under the Playtex brand. Decades
later, HANES SA employs over a thousand
employees, have a local manufacturing plant,
and are the largest manufacturer of
underwear in the country.

Playtex prides itself on providing you with
comfortable, supportive and good quality
underwear that is feminine and made for
your unique shape.

Playtex makes the most versatile range of
quality underwear, from everyday basics to
the gorgeously glamorous – all tailored to
suit your individual needs.

Our history

Innovation

Established in South Africa in 1962, our Cross
Your Heart range was the first bra to be
launched under the Playtex brand. Decades later,
HANES SA employs over a thousand employees,
have a local manufacturing plant, and are the
largest manufacturer of underwear in the
country.

Playtex prides itself on providing you with
comfortable, supportive and good quality
underwear that is feminine and made for your
unique shape.

Playtex makes the most versatile range of quality
underwear, from everyday basics to the
gorgeously glamorous – all tailored to suit your
individual needs.