Playtex has been helping women find
their fit since 1962. With the launch of
the Cross Your Heart Range which defined
the underwear industry, along with the many
ranges that cater to the Playtex Woman.

Since then Playtex under the guidance
of HANES SA has become a brand
powerhouse, with over 800 employees
within their South African manufacturing
plant. Successfully sourcing local
employment and resources to bring women
the quality and comfort they have come
to know for years.

Our history


Playtex brings another innovation that
places women at the forefront of comfort
and technology. We present Ideal beauty.
A bra that defines gravity to provide women
with 360° confidence in her silhouette.